Twitter, which has been rebranded as X, has been around the news recently. The microblogging platform has today around 238 million monetizable users logging in daily.
Therefore, many businesses are using it as a full-fledged tool to run marketing campaigns. They are using Twitter marketing to connect with potential customers, market their products, and stay ahead of industry trends.
With lots of users logging into their accounts to share news, express their feelings, and share funny memes, there’s a lot to do on the platform. And this is the reason it is a powerful marketing channel.
Businesses looking to use the platform to achieve their business goals must check out the tips explained in the article.
Leverage X for Business
First of all, set up a professional account for your business by simply signing up on the platform with your business name. X for Business allows you to build a following on your account and eventually increase traffic on your site. Through this app, you can connect with your existing and potential customers to improve conversions.
Moreover, you can launch a new product or service and optimize it on the platform to expand its reach. Moreover, you can leverage the power of ads to double down on your efforts and impact.
Use Hashtags to Improve Content Visibility
Hashtags are key elements on Twitter. They are searchable words or phrases that categorize thousands and millions of tweets. For example, #Metoo – a very prominent hashtag that went on trending around the world for so many days, and for the right reasons. Today, when you put the same hashtag in the search bar, you will get a bulk of tweets that include #metoo. Therefore, it is said that using hashtags is an excellent way to improve content visibility beyond your followers.
However, this does not mean you go on choosing any word as a hashtag. Look at some of the tips below to ensure you use hashtags the right way.
First of all, make sure you use trending hashtags. The trending hashtags are basically a matter of discussion in the Twitter community. Latching onto matters of discussion can help you contribute to conversation improve visibility, and earn some followers.
Secondly, you may also create hashtags of your own; these hashtags can be specific to a promotional event. You may optimize this hashtag to ensure it remains on the top. However, it is important to use hashtags that relate to your content. Moreover, it is important to know that using lots of hashtags can make your account look like spam.
Interact with Customers to build Personalized Relationships
The social media has made it easy and convenient for users to interact with the brands. Brands, on the other hand, have the opportunity to build long-term relationships with customers by interacting with them by tweeting, retweeting, and replying to the audience.
Moreover, it is a strong customer service platform, allowing brands to respond to customers’ queries and comments directly on Twitter feeds or Direct Messages.
The users may tag your Twitter handle in posts, so it is important to monitor your mentions and respond to them promptly. As far as complaints are concerned, you must immediately go on to resolve them as it is the only way to restore the trust of customers in your brand. It is preferable to handle them in DMs. With no character limit in DM, you have the opportunity to explain issues in detail.
Additionally, you can host spaces and allow the audience to interact with your business in real-time. On Twitter spaces, you can have a one-on-one discussion with the audience, and it is a great way to create awareness about your brand or promote a product.
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Post Interactive Tweets
If you want more people to engage with your tweets; thus, your Twitter account, then you may post compelling tweets. To do that, you may post pictures, GIFs, videos, etc. You can post four pictures per tweet, so you have room to make your timeline look visually impactful. Moreover, using memes to converse is an interesting idea to gauge customers and incite them to like, retweet, or reply to your tweet.
Jump the Bandwagon
Mostly, you would see memes ruling Twitter. Other times, there are universal trends that remain relevant to everyone. In that case, you can use the trending topics to curate your promotions or recreate them in your own way. No matter what you do, the idea is to cash in on the already trending topics. Therefore, it is essential to keep tabs on the trending box to get inspiration and ideas about what to share with followers.
Twitter holds great potential to help businesses achieve their business goals. With so many people using Twitter daily for networking, getting news, and entertaining themselves, there is a chance for businesses to pace up their potential growth.