Some of the Top Digital Marketing Courses in India for Beginners

With the Information technology and communication sector making some massive strides in the recent past, many businesses (large and small) around the world have started leveraging digital media channels for their marketing purposes to expand their businesses. This has given rise to a new blazing industry ‘Digital Marketing’.  

The reason behind this shift of businesses from traditional marketing to digital marketing practices is that it is more cost-effective and offers a greater reach to potential audiences. 

However, there is a major lack of workforce having required talent and digital marketing skills in the market with demand far exceeding the supply. This has created a great employment opportunity for those hoping to set foot into the field of digital marketing.

On that note, let’s talk about some of the top online certification courses in digital marketing that interested students seeking to make a career in digital marketing must take a look at to pick the best digital marketing course that suits them.

The Complete Digital Marketing Course (12 Courses in 1) – Udemy

Udemy offers over 130000 high quality courses (free and paid) from 50000 plus top educators across the world. Udemy’s large repository of courses cover diverse categories such as Business, Web development, Marketing, Information technology and software, Finance and accounting, Designing, Office productivity, Lifestyle and more. 

Taking note of the tectonic shift in the Marketing sector from traditional marketing to digital marketing, many educators have started offering digital media courses on Udemy platform for beginners as well as professionals. 

One such amazing course is The Complete Digital Marketing Course which covers 12 major components of digital marketing in detail. The course modules include Market Research, Search Engine Optimization (SEO), Social Media Marketing, Youtube Marketing, Email Marketing, Copywriting, Google Analytics etc. The course includes 251 recorded video lectures and has a run time of 23.5 hours. Students are awarded with a Udemy certification after completion of the course.  

The course has been created by Udemy’s best selling instructor Daragh Walsh and Rob Percival. This is one of the most comprehensive courses available online and requires no experience or prior knowledge of digital marketing. With that said, this is one of the best digital marketing courses available online for beginners and digital marketing professionals. 

Digital Marketing Foundation Course – Testbook

Apart from providing top quality online coaching services for students preparing for various competitive exams, Testbook has begun offering professional and self development courses for students and professionals in different fields to upgrade their skills. 

Digital Marketing Foundation Course is one such certification course available on Testbook website. The course imparts fundamental yet comprehensive knowledge of various digital marketing components and mechanisms.

Designed by two experienced digital marketers, the course discusses all significant components in digital marketing such as WordPress, Search Engine Optimization, Blogging, Content Marketing, Google and Facebook Ads, etc in depth for comprehensive learning. 

The 50 hour long course comprises bilingual video lectures with quizzes and assignments at the end of each module. Apart from this, it is a self-paced course which gives flexibility to students to attend recorded video lectures as per their convenience. 

Digital Marketing Specialization (7 courses) – Coursera

Offered by the University of Illinois, this Coursera specialization is a seven course series that will help students master the required digital marketing skills. 

Throughout the first six courses, students will learn about Digital marketing tools, Digital marketing analytics, Digital media and Marketing principles, Digital marketing strategies and more. 

However, the 7th and last course is a four-week capstone where students have to use the knowledge and skills gained in the first six courses to execute a digital marketing campaign for a fictitious firm. This online simulation will give students practical experience in designing and implementing digital marketing campaigns.

The specialization comes with a self-paced option to offer flexible schedules to students. Each module in courses, besides video lectures, comprises resources, quizzes and assignments for better learning experience. 

Hubspot Academy Digital Marketing 

Another leading online training platform offering comprehensive certification courses for digital marketing, sales and consumer service is Hubspot Academy. The singular topic digital marketing courses range from Email marketing, Social Media Marketing, Search Engine Optimization Training, Website Optimization, Content Marketing and more.

Apart from this, Hubspot academy provides students and professionals with an array of resources and tools such as E-books, Guides, Email, Blog and Portal templates, Consulting services and more to help users in their digital marketing campaign. 

You can enroll in any number of courses for free on Hubspot academy website and gain a professional certificate after completion of an entire course.

All courses have been curated by well renowned instructors with specializations in their respective fields. Students can skim through a wide range of digital marketing courses and can pick the one that suits your requirements.

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