Soft2Bet stands as a leading global iGaming technology company that delivers turnkey solutions for online gaming and sports betting operators.
Founded in 2016 by Uri Poliavich, the company has grown rapidly to serve providers and operators across regulated markets worldwide.
Poliavich envisioned transforming the iGaming sector through next-generation products and player experiences. You can learn more about their solutions at soft2bet.
The company operates under 19 licenses across 11 jurisdictions, including Denmark, Ontario (Canada), Romania, and Sweden.
This licensing structure demonstrates Soft2Bet’s strong commitment to regulatory compliance and responsible gaming practices. With over 100 employees, Soft2Bet has built a proven track record as both a B2B supplier and B2C operator.
The MEGA iGaming Platform Revolution
Launched in 2023, the Motivational Engineering Gaming Application (MEGA) represents Soft2Bet’s flagship product. This gamification solution transforms how operators attract and retain players through immersive content and fully customizable features.
MEGA integrates seamlessly with any casino or sportsbook operator, offering flexible rewards, intelligent bonus triggers, and advanced user segmentation.
The platform delivers measurable results that impact operator revenue and player engagement. MEGA combines cutting-edge gamification mechanics with real-world business impact, creating experiences that drive player loyalty and increase lifetime value. These proven metrics demonstrate MEGA’s effectiveness in driving sustainable growth.
B2C Gaming Brands Portfolio
Soft2Bet operates five distinct iGaming brands designed to deliver localized gaming experiences across regulated markets.
These brands include Betinia (Denmark, Sweden), Campobet (Denmark, Sweden), Tooniebet (Ontario, Canada), Quickcasino (Sweden), and Don.ro (Romania). Each brand features unique themes, localized language support, and a rich selection of games.
B2B Solutions for Operators
Soft2Bet empowers operators through comprehensive turnkey solutions that drive success in regulated markets.
The company combines its award-winning MEGA platform with an advanced Player Account Management (PAM) system.
These solutions offer full customization to meet specific market needs while ensuring seamless integration.
The B2B offering includes frontend customization for tailored user experiences, a vast portfolio of casino games with over 12,500 titles from hundreds of providers, competitive sportsbook solutions, managed services covering customer support and risk management, and payment integration connecting operators with multiple payment providers.
This approach allows operators to enhance player engagement while maintaining regulatory compliance.
Soft2Bet Invest: Fostering Industry Innovation
In July 2024, Soft2Bet unveiled Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to fostering innovation in the iGaming and casual gaming sectors. This initiative provides financial and business support to entrepreneurs and companies eager to elevate their ideas. The fund aims to drive industry evolution by empowering innovators.
The fund received recognition at SiGMA East Europe in September 2024, winning the Outstanding Contribution to Gaming 2024 award. This accolade recognizes entities that have made significant impacts through technical innovation, mentorship, and investment.
Responsible Gaming Commitment
Soft2Bet places responsible gaming and player protection at the core of its operations. The company maintains dedicated teams specializing in responsible gaming, fraud detection, and compliance. These teams ensure full adherence to regulatory requirements across all 11 jurisdictions where Soft2Bet operates.
Operating under some of the world’s strictest licensing standards, the company continuously refines its compliance protocols to enhance player protection.
Soft2Bet undergoes regular audits by multiple gaming authorities. Beyond meeting regulatory obligations, the company implements additional responsible gaming measures that exceed industry standards.
Awards and Industry Recognition
Soft2Bet earned triple recognition at the 2026 Global Gaming Awards EMEA. Uri Poliavich received Executive of the Year for visionary leadership.
The company won Platform Provider of the Year. MEGA received Product Launch of the Year for its groundbreaking approach. Additional accolades include the iGaming Sword Award 2023 for Turnkey Supplier of the Year.
Key Differentiators in the iGaming Market
Several features distinguish Soft2Bet from competitors:
- Customizable gamification features including avatars, collectibles, and city-building mechanics that create immersive experiences and drive above-average retention rates
- Flexible integration allowing operators to customize their gamification strategy by selecting which engines to enable based on player demographics
- Extensive gaming portfolio with over 12,500 games from hundreds of providers, hosting more than 1 million live events annually
- Global reach supporting 20+ languages and 70+ payment methods across international markets
MEGA Platform Impact by the Numbers
The MEGA platform delivers proven results operators can measure:
- Player screen time increased by 4X, keeping users engaged longer with gamification features
- Net Gaming Revenue (NGR) grew by 65%, demonstrating direct impact on operator profitability
- Deposit amounts rose by 50%, showing increased player investment and trust
- Average Revenue Per User (ARPU) jumped by 45%, indicating higher player lifetime value
Soft2Bet continues to shape the future of online gaming through innovation, regulatory compliance, and commitment to player safety.
The company’s combination of cutting-edge technology and market expertise positions it as a key partner for operators seeking growth in regulated markets.
