Connect with us


Ola to switch gears on Foodpanda, their food delivery application



Ola to switch gears on Foodpanda, their food delivery application

Ola has finally ended up expanding in some of the international markets and is now focusing on achieving the goal of electric vehicles. The company is now struggling with their food delivery business and this is why it will be making major changes in the business.

Ola is now shifting its focus towards Foodpanda which is an Indian food delivery startup acquired by Ola in the year 2017. Ola now wants to focus on their in house food delivery application because this was the business which was left neglected. The market leaders in the food delivery industry are Zomato and Swiggy that work with a lot of small and big restaurants creating a very big portfolio. The main focus of Foodpanda will now be increasing the portfolio of all the private labels.

Ola has already started to walk towards its goal by having a total of 50 Kitchens and four private labels. Some of the places which are covered by Ola are Flrt, Lovemade, and Grandma’s Kitchen. These places cover all the popular dishes which include Rice, lentils, Indian subcontinental, shakes and biryani. All the stores are operating in Chennai, Pune, Mumbai, and Delhi.

A company spokesperson said in a statement:

“As part of our ongoing business repurposing initiatives, we are focused on building a portfolio of own food brands and curated food offerings through our fast expanding network of kitchens. Many of these offerings are already available in all major cities through the Ola and Foodpanda apps. We continue to invest in expanding our facilities and kitchens, as well as our portfolio of food offerings for customers. We remain committed to our mission of building a superior food experience for millions of our customers.”

Foodpanda is planning to expand its avenues and will soon be operating in 10 more markets, which will be under a different owner called Delivery Hero. Delivery Hero is known for being very popular outside of India.

After Ola acquired Foodpanda, the company tried to give heavy discounts to the customers so that more people purchase food from their application. The company had said that it has invested a total of $200 million in the Foodpanda business. The discounts ended up creating a lot of loss for the company making Ola change the whole strategy for the food business. The way of the company to reach its audience did not work successfully for them.

Joseph is a CEO at GadgetFreeks. He manages the entire news site. He is basically VP of Engineering at Brandwatch. Apart from tech, he likes to write about anything with interest him.

Click to comment

Leave a Reply

Your email address will not be published.

Latest News

Cinemavilla Cinemavilla
Entertainment4 hours ago

Cinemavilla (2020): Alternatives To Download Tamil, Malayalam Movies HD

There is a large group of people who are unable to go to movie theatres to watch a particular movie,...

FZMovies FZMovies
Entertainment5 hours ago

FZMovies (2020): Alternatives To Download Free Bollywood, Hollywood and Hindi Movies

Introduction Nowadays, we can see that people do not want to visit the theatres but want to download and watch...

Filmyzilla Filmyzilla
Entertainment5 hours ago

Filmyzilla (2020): Alternatives To Download Bollywood & Hollywood Movies HD Download

Introduction As you travel across India, you will observe movies releasing every 15 minutes. And that’s why India is called...

Putlocker Putlocker
Entertainment2 days ago

Putlocker (2020): Best Alternatives Websites To Stream Movies Free Online

Introduction Everyone loves to watch movies and try to gain something from them. You can say watching movies have come...

FMovies FMovies
Entertainment2 days ago

FMovies (2020): Alternatives of FMovies to Watch Free Movies and TV Shows Online

Introduction Movies are a source of recreation in most of the countries over the world. To many, it is the...

Tamilrockers Tamilrockers
Entertainment3 days ago

Tamilrockers (2020): Alternatives To Download Malayalam, Tamil & Hindi Dubbed Movies

With the changing time, everything is changing very swiftly. One of the major reasons behind this change is the need...

Worldfree4u Worldfree4u
Entertainment3 days ago

WorldFree4u (2020): Alternatives To Download & Watch 300 MB Hollywood Movies

Watching movies is fun and the population of movie watchers is large. Not all the movies can be seen in...

Movierulz Movierulz
Entertainment3 days ago

Movierulz (2020): Alternatives to Download & Watch Bollywood & Hollywood Movies Online

Movie is something which is preferred by almost everybody at their leisure time. Some of the people like to watch...

GoGoAnime 2020 GoGoAnime 2020
Entertainment4 days ago

GoGoAnime 2020 – Alternatives to Watch Anime Online From GoGo Anime In HD Quality

Everybody likes to have some entertainment in their leisure time. They have tried almost everything, from tv serials to web...

The Last Kingdom Season 4 Netflix Release Date The Last Kingdom Season 4 Netflix Release Date
Entertainment4 days ago

The Last Kingdom Season 4: Release Date, Cast & Everything We Know So Far

The Last Kingdom is one of the most popular series on Netflix. It was first launched in 2015 and since...