You can find ads everywhere today, from traditional print media such as TV, magazines, newspapers, to phones and social media. This is because different brands are consistently putting efforts to grab viewers’ attention. It is a tough time for the brands to get noticed since there are numerous competitors, and customers develop advertising blindness. Because of this, they ignore the messages conveyed by the ads consciously or unconsciously.
Hence, marketers look for innovative ways of value-added marketing to engage them with the brands they shop for. Using the right tools to do this is the key to influencing the target audience and reaching business goals through expansion.
Use Of Digital Advertising Tools For Boosting Sales
Most of the people are increasingly getting involved in social media platforms, mainly Facebook. This makes it a powerful means of reaching out to masses for ensuring a better return on investment. Facebook ads are used by 93% of social media advertisers for making the brand more approachable and bring in a humanization factor. It is possible to make Facebook video ads easily and are considered to be more engaging than other types of content. So they are on high priority in the feed. InVideo is also an amazing platform with numerous features for creating ad videos for marketing.
Lead generation through such social media platforms becomes a lot easier when ads are presented with proper preparation and the right knowledge. It results in sales enhancement through the creation of a strong trust relationship with the audience.
Role Of Ads In Adding Value To Your Marketing Efforts And Boosting Sales
Ads play a significant role in increasing visibility and changing the outdated or negative perception of your brand in customers’ minds. This attracts suitable individuals who can support the expansion of your business. The word of mouth referrals results in continuous growth.
Here Is The Role Played By Ads In Any Business:
1. Increase Brand Awareness And Product Enhancement:
It is essential for new businesses to create awareness first, which is effectively done by ads. People start recognizing your brand by seeing the ads. If your business is already well established in the market, ads help spread awareness about the new product and bring the existing products to people’s attention. This triggers more sales since innovation is applied to efficiently meet the needs of customers.
2. Convey Customers About An Upcoming Promotion:
Retail businesses and e-commerce businesses use this to increase sales by promoting special offers during festive seasons and end-of-season sales. They use pay per click ads to trigger instant online sales. It works when people see the add and click on it, and make a purchase; and is considered to be direct response.
3. Making The Brand Stand Out Among The Competitors:
Among numerous brands, the right kind of informational ads can create a strong impact on customers’ minds, and hence, drive better sales. There are remarketing ads that are useful in the conversion of window shoppers into buyers.
In case a buyer added a product to the cart but changed their mind later, they will be reminded of the product through remarketing ads even when they see it after a few days. And it may happen that they would actually buy the product this time. Gradually ads lead to an increase in the number of email subscribers and followers on social media too, as they don’t want to miss exciting news about upcoming sales, offers, coupon codes, discounts, among others.
4. Ads Increase The Order Value:
When an e-commerce website advertises certain incentives on orders of specific values, then customers are tempted to add a few more products to reach a particular order value and enjoy the freebies or discounts. An example of one such ad is 10% off on every purchase exceeding $180.
Creating Impactful Ads With InVideo:
We know that video ads on Facebook are quite efficient in boosting sales easily. If you want to create ads more easily, especially when you do not have enough time, InVideo is the one-stop solution. Let us see how:
1. No Worries If You Lack Creative Skills For Creating Best Ads:
This is because InVideo lets you create videos by simply following 3 steps. All you need to do is select the right template from over 3500 available options. This is similar to the Facebook ad template. Now, you can use inbuilt media or replace it with something of your own.
The best part is InVideo provides you more than 1 Million royalty-free images as well as video clips to choose from. Finally, a text or logo can be added before exporting it.
2. Templates Designed Keeping Business Growth In Mind:
It is really a cumbersome task to build a new ad from scratch even when you know about the specific objectives of your business. The InVideo templates are specially made to trigger lead generation, create brand awareness, and easily convert leads.
You can choose from various premium video templates for different sectors, based on your business needs. This not only saves time but also helps in attaining targeted goals. Thus you get time to explore other opportunities and aspects of your campaigns.
InVideo Ad Creation Benefits:
Here are the various advantages you can enjoy by opting for making ad videos using InVideo:
- It lets you create a video in any language. Thus, you can target your native customers also easily.
- There is no limit on the number of members you can have in a team using the same account.
- It provides a one-on-one session with a video expert.
- The customer service is available 24*7. So you do not have to worry in case you face any issue while creating your video ads.
- It offers automated text-to-speech and automated voice overs.
- It is quite affordable as you get all benefits with just an annual charge of $60.
Today, when most people have ad blockers installed on their browsers, it is wise to reach them via social media platforms, which they use regularly. Ads are important, but only when they are well planned and informative. Ads add value by saving their time and enhancing their shopping experience. They can spread positive word of mouth that will ultimately make your marketing efforts fruitful by boosting sales.