As a digital marketing agency, you have to do more than just provide your clients with the best possible service. You also need to showcase your work and ensure you’re getting new customers. And don’t worry—it’s not actually as difficult as it sounds! Here are some ways for a digital marketing agency to impress customers.
Treat Yourself as You Would a Client
Treating yourself like your own client would be the best way to impress a client. The reason is simple – you know what you want. If you don’t treat yourself like your own client, then how will you know how to impress other people?
Here are some tips on how to treat yourself like your own client:
- Think about what kind of service you’d want from an agency if it were working for you. Would it be overpriced and unresponsive? Or would it give great value for money, along with prompt response times and personalized attention?
- What kind of documentation do they provide? Do they offer regular updates on their progress and provide access to every version of their working files so that there’s no risk of losing them when the project finishes (or worse yet, if there are mistakes)?
Get Away from Your Desk
When you meet with a client, you must get out of the office and see them in person. A personal connection makes all the difference between a good meeting and a great one. You may think that this is a waste of time, but these face-to-face interactions can make an impact on your relationship with your clients in ways you might not expect.
At most digital marketing agencies, employees spend their days sending emails back and forth and making phone calls. This isn’t an ideal way for businesses to run—and it certainly doesn’t make for happy customers! For your company to succeed, it needs to show potential clients that they’re serious about their business relationships by meeting them face-to-face as often as possible (without coming off as too desperate).
Use Online Directories to Your Advantage
Getting listed in digital directories can be a great way to impress customers. The key is finding the proper directories and ensuring that you’re listed in the right ones for your business. Some directories are more reputable than others, so research which ones are best for your company. You should also ensure that you’re using all of their features, including social media integration and a blog or news feed, for the best results.
Prioritize Your Portfolio
One of the most important things you can do to impress prospective customers is to have a portfolio of your work. You need to be able to show off what you’ve done for other businesses in the past, and let them see how amazing it is.
You should have a portfolio that includes:
- Your best work. This means showing off some of the most impressive projects you’ve completed, along with testimonials from clients who are raving about how great they were – even if they weren’t necessarily huge projects or massive successes. Be sure not to put anything too obscure or boring in here! Just make sure it shows off everything that makes your agency stand out from others.
- Relevant projects and testimonials relevant to their needs and wants, so they can get an idea of precisely what kind of results they could expect if they hired you (and why).
Blog About Marketing
Blogging is a great way to educate and engage your target audience. It allows you to share valuable knowledge, insights, and information with them. By blogging about marketing, you will be able to attract new customers interested in what you have to say about the topic. You can also use your blog as a recruiting tool when hiring new staff members.
Prospective employees will look at your website and see whether or not they want to work for someone who doesn’t care enough about their industry knowledge. Finally, many companies often use their company blogs as a way of getting investors interested by showing off how much they know on this subject matter.
Gaining More Customers Through Interactive Marketing
The next thing to do is to find people who are interested in digital marketing. You can interact with them on social media or through an ad campaign. This can be done by creating a Facebook group or Instagram community where people can come together and share their experiences. You should also utilize other social media platforms like Twitter and LinkedIn to get the word out there that your company exists!
If you have time during the day, it’s always good practice to check what customers are saying about your company on review sites such as Yelp and Google Maps! This allows you to know when there are any negative comments so that they may be addressed immediately before they spread further. After all, word of mouth is more powerful than you think.
Use Email Newsletters to Grow Your Following
Email newsletters are a great way to keep in touch with your customers. Not only will they continue to see your company’s name, but you can also remind them about what you offer and the benefits of working with you.
You can also use your newsletters to provide helpful tips and advice relevant to your clients. For example, if you offer social media management services, you could write a newsletter about how to make the most out of Facebook’s new advertising platform.
To improve communication with your clients you also should find the best CRM software for a digital marketing agency.
Join the Continuing Education Game
Continuing education is a great way to introduce your services to new people. You can host seminars and workshops at local colleges, community centers, or even your own office space. If you’re working with small businesses, consider hosting an event where you provide tips on how they can save money by using social media marketing strategies.
If you’re working with individuals, host a workshop on how to use social media for personal branding. You can also offer free consultations or one-on-one coaching sessions to help your clients get started. This is a great way to build relationships with potential clients and foster customer loyalty.
We’ve covered a lot of ground here. From the basics of how to impress your potential customers to some more advanced tips and tricks, there are a lot of things that you can do to stand out from the crowd. The good news is that these tactics are easy enough for even an inexperienced marketer to try out—and they add up to huge returns when done right!