The Android platform is known to get more downloads with respect to the iOS platform. Apple App Store continuously earns revenue, which Google Play store can’t generate. The main aim of Google now is to increase their revenue to decrease the revenue gap between the Apple App store revenue and Google Play store revenue.
Google has announced today that all the applications which need money to buy will not require a credit card. The reason why Google is losing business is that there are not enough credit card users around. People are more interested in going for an ad-supported game rather than paid games because a lot of people do not have access to credit cards even if they have the cash to spend.
Google has recently come up with other payment options like UPI and eWallets, which has made the payment mode easier and simpler. In just one year, Google ended up adding 20 carriers to their billing partner to encourage people spending their money on the Google Play store. There are now almost 170 carriers worldwide, making it easier for Google to expand its business.
The problem with the carrier is that it is not preferred by a lot of people making it impossible for Google to generate revenue. This is the reason why Google ended up coming up with a new payment option.
Aurash Mahbod who is the Director of Engineering for the Play store spoke at the Google I/O Developer conference and said:
“We know that emerging markets are a key area of growth for you all, which is why we’re excited to announce pending transactions. This is a new class of delayed form of payment like cash, bank transfer, and direct debit.”
The new option will give users the benefit that they can choose different payment options for all the in-application purchases. People can go to their nearest store and pay cash and purchase different things in the application store. The user will need to go to the shop and pay money after showing the code and they can get the money in their Google account in just 10 minutes.
Users will also be receiving proof of payment along with it in their mail id. This process will make payment easier for a lot of people and they can get their money back if they don’t like anything in the form of app store credit. This new transaction will be available in the latest version of the application store which is version 2.
This feature has now made available to the people who have applied for Early Access. If you have not applied for Early Access, then you will have to wait for the update. People who have already used this option have found this useful and there has been a growth of 34 percent in subscribers. The official way to integrate applications is to use Google Play Billing Library 2.0