Whether it’s the next year or the next decade, content marketing will always be a critical component of any marketing campaign. This is an indelible truth, as is the fact that changes to your marketing campaign will take time to yield results.
This is why it’s important to stay up-to-date on current and upcoming trends – they are indicators of industry changes that reflect what technologies, methods, and measures are going to disrupt the industry.
So, what are some of the content marketing trends we need to keep an eye out for?
Voice Content
While voice -focused content may not seem as crucial as other content types, the fact that almost every household has at least one smart speaker should be reason enough to consider adjusting your content to match. Smart assistants such as Google Assistant, Siri, Alexa, and Bixby have improved immensely over the last few years and they have seen much more use as a result. Voice content accounts for the fact that most search queries are done in a conversational tone instead of mere keywords.
Augmented Reality
With phones like the recently-unveiled iphone 12 Pro Max, LiDAR technology is bound to be much more accessible to consumers. This means that augmented reality may no longer be just a feature used by tech enthusiasts; it may very well be a mainstream piece of tech, especially when it’s included in such a portable package like the iPhone 12 Pro Max.
Digital Customer Journey Mapping
Virtual reality (VR) has been part of the tools and tech that marketers use to promote their campaign. VR is becoming more accessible through modern microchip innovations, thus making VR another tool in the ever-expanding arsenal for content marketers. Journey mapping refers to the visual representation of a customer’s experience with business touchpoints. This helps prospective customers understand what the business is trying to sell in a way that words can’t capture.
Video Content
Marketers will rarely ever go wrong with video content, especially when we consider how the pandemic has forced the majority of people to stay home, they are not more likely to consume content on the internet. The numbers don’t lie either, about 85% of all internet traffic is from video content users.
The best part about video content is that the hardware that’s available to consumers keeps getting better, especially in the form of smartphone videography. iPhones are the best at videography, even when you have to convert quicktime to mp4 occasionally.
AI-Powered Chatbots
Finally, chatbots are some of the most important trends that marketers have been using the past few years. They are going to serve a more important purpose in the coming years, especially when the amount of internet traffic can easily create a massive influx of requests, queries, and inquiries. AI-powered chatbots not only help you address the question of prospective customers immediately, but they also help free up valuable resources so that you can allocate them toward more important things.
Trends are fickle, and they change constantly and at different rates. Knowing what’s trendy and what isn’t means more than just looking up-to-date, it also shows that you’re aware of the movements in the industry in regards to which things to adopt, and which things to avoid.